Edge: Complex science. Clearly told.

The client

Edge Medical Communications is an independent medical communications agency, founded in 1999, with offices in the UK (Dorking and York) and Australia (Port Macquarie). Edge works with global pharmaceutical and biotech companies, translating complex medical science into communications that change how medicine is understood, prescribed and accessed. Three divisions sit under the master brand: Medical Communications, Medical Education and Strategic Consulting.

The idea

The identity was built on one idea. Pharmaceutical companies do not buy communications. They buy change: in how a disease is understood, how clinicians think, how treatment pathways evolve and, in the end, how patients are treated. Edge exists to help its clients shape that future by changing clinical understanding, confidence and practice.

The identity

So the brand is confident, premium and modern, with a boutique feel that projects bigger than the team behind it. A lowercase wordmark with rounded, refined letterforms. A strong Blue that leads. A Teal accent that sits above the g and becomes the standalone e: the brand asset that carries Edge into avatars, favicons, patterns and motion.

What we made

• Logo & logomark
• Colour & type
• Brand pattern
• Signage
• Presentation
• Campaign
• Brand toolkit