The rebrand checklist for B2B companies

Is your brand holding you back? Here's what a credible B2B brand needs. Tick what you already have, and the gaps are your brief.

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Your message

One sentence that says who you help and what changes for them Your buyer's words, not your own jargon A clear reason to pick you over the obvious alternative

Your identity

A logo that still works at favicon size A mark that has passed a trademark search Light, dark and single-colour logo versions A colour palette with text colours that pass contrast checks One or two typefaces you are licensed to use

Your website

A headline that makes sense in three seconds One main next step, visible without scrolling Proof near the top: a named client, a review or a real number A page that works properly on a phone

Your sales materials

A pitch deck or sales deck in the brand Social profiles with the same message and matching avatars Email signature, invoice and proposal templates

Keeping it consistent

Guidelines your team can actually follow One shared place for logos, fonts and templates Someone who owns the brand after launch

Found some gaps?

That's what a rebrand is for. We take you from where you are to where you want to go.

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