StackLab: Simple, fun, accessible.

The client

StackLab is a digital-first agency dedicated to helping small and medium-sized businesses find, optimise and invest in the right tools and talent to help them grow. It helps those who have outgrown their initial tool kit but are overwhelmed by the options and don't know what they need next.

The strategy

We built the rebrand on the Magician archetype: a guide through transformation, helping customers turn what they want into reality. That shaped a voice that's fun, friendly and casual rather than serious or elite, and three brand words: simple, fun, accessible.

What we made

• Brand strategy
• Tone of voice
• Logo & identity
• Brand guidelines